The Important of Marketing Media

The Important of Marketing Media

Marketing films are one of the most important stages in releasing a film. If a producer does not put their film out there and make it known to the public’s eyes, many people will not be aware it is there. But marketing is not only about letting friends and family know that the movie is out. It is also about the connections, how producers allow people to access it, and how they market the film.

The first example that can be used is black panther. It was released on February 16,2018. It was distributed by Walt Disney Pictures Motions. That company is already very big and has many connections as well as people who support and view their products. So, they already had many connections that made marketing Black Panther a much-anticipated film for many people. Their actors participated in events and made deals to further promote their movie. Everyone they promoted it to could go to their family and friends and promote it more. They created websites and made merchandise and to choose from to excite their audience and get more people to be interested in the film. They also made money off of many of the ways they promoted themselves.

Furious & can be used as another example. It was distributed by Universal Pictures. This is another big studio. As well as the previous example, this production studio has many connections. Furious 7 was produced by Neal H. Mortiz, Vin Diesel, and Michael Fottrell.  As well as being producers, these three men all have their own platforms which they used to promote their movie to all of their friends, family, and followers. The producers also distributed it to many different platforms to ensure that they were allowing all different types of people to see the film. They held special events to launch their movie and get people excited for it. These events were things like having a new ride at universal studios and marathons. All of these things further contributed to their movie reaching a large audience.

            Another example is Beauty and the Beast. It was distributed by Walt Disney Pictures which is another very big production studio. Along with Walt Disney, it was produced by Mandeville Films. They marketed this film using different brands and shows like Kohl’s, Twinning, The Bachelor, Morgan Taylor, and Silverware. This allowed their film to be release and anticipated by a wide selection of audience members. They also had plenty of merchandise and paired up with store to release items that had to do with the movie.

Marketing is very important. It helps producers get their film known as well as get those audience members extremely excited for their movie. All of the examples that were given, demonstrated the same idea. Each production company made sure that they were getting their movie out there and showing it every chance they had. From universal Events to selling merchandise in department or Disney stores, the producers make sure to promote their films to as many people as possible. I usually discover movies through social media and commercials. Especially when someone I follow posts about a movie. I also notice movies when I am out at an event and it is being promoted. The promotions usually interest me. It also helps make money off their films so that the actors, producers, and people who helped with the film, get other deals and maybe in time release other movies.

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